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AWS empowers South Africa’s largest video game company
For over 12 years, Cape Town-based impact gaming company, Sea Monster, has leveraged the power of video games to enhance brand equity, learning and social outcomes for its clients.
IFC partners with Triggerfish to boost Africa’s animation sector
In order to support the growth of Africa's creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.
[Nigeria] Boom targets online merchants with new online payment gateway
Boom, a blockchain-based ecosystem for digital payments and an e-commerce platform for the unbanked has launched Boom Pay to enable online merchants to accept digital payments from KYC-verified consumers across Africa.
Nokia commits to net zero greenhouse gas emissions by 2040
Nokia will also double down on its existing near-term, or 2030, target.
Showmax appoints Emma Gichonge as General Manager in East Africa
Gichonge is a Kenyan tech and product executive with a reputation for building high-performance teams.
Opera MiniPay wallet hits over 1 million users in Africa
MiniPay is a self-custodial dollar stablecoin wallet seamlessly integrated into the Opera Mini browser for Android users and built on the Celo blockchain. The wallet users to save, send, and receive funds instantly on their mobile phones with very low transaction fees.
African businesses can now harness Google AI to simplify search advertising
Following its initial announcement in January, businesses across Africa can now use Google's Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility.
Digital commerce in Africa to expand 25% per year by 2026, report
Africa has emerged as a frontier for the new online consumer class, representing an estimated 10 million new consumers in 2024 and trailing only Asia as a region. This is according to the new annual Beyond Borders digital payments and commerce report by EBANX
Coke Zero Sugar taps AI in new global campaign
The “Best Coke Ever?” debate is firing back up in 2024, and this time Coca Cola Zero Sugar is doing the talking in a digital-driven expression of the global campaign and consumer call to action.
Adidas launches ‘You Got This’ campaign to help athletes overcome high pressure moments in sport
Through this unique athlete insight, spearheaded by the brand’s positive rallying cry – You Got This – the goal is to help everyday athletes disarm pressure and achieve their possibilities in sport.
Global marketing predictions of 2024 by World Federation of Advertisers partners
Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.
Heineken launches campaign to help make football more inclusive
Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.
Global photo market to reach $9.2 billion by 2032, report
The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.
LG Electronics ad campaign paves way for responsible audiovisual production
To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design.
Sony launches system targeting 3D content creators
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.
Samsung appliances obtain product carbon footprint certification by the Carbon Trust
The Carbon Trust is a global climate consultancy that aims to accelerate the move to a decarbonized future. The organization, which was founded in the UK and operates globally, certifies products’ carbon footprints in accordance with international standards.
Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez
Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.
Mobile ad spend to reach $362 billion in 2024, report
The report reveals that mobile made a comeback after a one-year market slowdown.
Mondelēz International advances progress toward 2050 net zero emissions goal
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.
CAF concludes extensive global TV-Broadcast agreements for the Africa Cup of Nations
CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.
AppsFlyer launches new AI solution to enhance marketing campaigns in Africa
Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.