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The “Best Coke Ever?” debate is firing back up in 2024, and this time Coca Cola Zero Sugar is doing the talking in a digital-driven expression of the global campaign and consumer call to action.

Through this unique athlete insight, spearheaded by the brand’s positive rallying cry – You Got This – the goal is to help everyday athletes disarm pressure and achieve their possibilities in sport.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.

The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.

 To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design.

The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

The Carbon Trust is a global climate consultancy that aims to accelerate the move to a decarbonized future. The organization, which was founded in the UK and operates globally, certifies products’ carbon footprints in accordance with international standards.

Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.

The report reveals that mobile made a comeback after a one-year market slowdown.

Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.

CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.

Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.

With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.

Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

The partnership promises to bring music fans closer to their favourite artists.

This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH.

GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.