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Canon welcomes 62 new creatives to its EMEA Ambassador Programme
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals
YouTube Premium and YouTube Music launched in Kenya, Ghana and Senegal
YouTube today announced that YouTube Music and YouTube Premium are now available in Kenya, Ghana and Senegal. YouTube Premium is all of YouTube and YouTube Music without interruptions.
Deloitte and IBM collaborate to help organizations accelerate sustainability outcomes
Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.
Canon Miraisha Programme and NRB Bus partnership boost Kenyan youth in digital media
The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.
Mars revives old ads to engage public into climate action
Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.
The global metaverse market to reach $3.1 trillion by 2032, report
Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.
Publicis Groupe reinforces global financial team
After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.
PR professionals AI usage rockets throughout 2023, report
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.
Joe Public takes top honours at the 2023 FM AdFocus Awards
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.
Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok
After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.
MENA Fintech Association establishes its Fintech Marketing Working Group
The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”.
e-Commerce poised to capture 41 per cent of global retail sales by 2027, BCG reports
And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027
Bell Media and FOX Entertainment Global ink content licensing and distribution deal
The ongoing licensing and distribution pact has Bell Media's CTV or Crave act as the commissioning broadcaster for all series, with content to be initially produced by Neshama Entertainment, and distributed by FOX Entertainment Global.
Paramount Global and Sinclair announce CBS television network affiliation agreements
Paramount and Sinclair have announced a comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations
Public trust in AI technology declines amid release of consumer AI tools, report
Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.
Dentsu names André Andrade CEO EMEA
Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.
Safaricom targets the creatives in Kenya with a new “S-Hook” platform
Kenya’s leading telco Safaricom has unveiled a new platform targeting the youth. Know as Safaricom Hook, also S-Hook, the engagement platform is designed to empower Kenyan youth in the areas of technology, career, and culture.
WPP merrges Wunderman Thompson and VMLY&R to form creative company VML
The combined entity will be known as VML and will be the industry’s largest creative company.
Nielsen ONE launches globally
Nielsen, a global player in audience measurement, data and analytics, has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
GroupM enhances creator content amplification capabilities globally with Amazon Ads
GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients
Sony launches Sony Innovation Fund Africa
Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.