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With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.

Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

The partnership promises to bring music fans closer to their favourite artists.

This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH.

GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals

YouTube today announced that YouTube Music and YouTube Premium are now available in Kenya, Ghana and Senegal. YouTube Premium is all of YouTube and YouTube Music without interruptions.

Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.  

Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.

After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.

Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.

The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”. 

And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027

The ongoing licensing and distribution pact has Bell Media's CTV or Crave act as the commissioning broadcaster for all series, with content to be initially produced by Neshama Entertainment, and distributed by FOX Entertainment Global.