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M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities

Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.

Given the serious impact of this work and the critical role it serves in driving governance standards and behaviours for the whole sector, Katy Katopodis has been appointed as an independent member of the E&P Board.

The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.

Founded in 2022, Reflector Marketing has established itself as a specialist agency offering strategic marketing, branding, and digital services tailored to startups' needs.

Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.

Deloitte, with an impressive 21% increase in brand value to $41.8 billion, has once again secured its position as the world’s most valuable commercial services brand, according to a new report by Brand Finance, the world’s brand valuation consultancy.

Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.

In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.

The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.

Short-form video hosting platform TikTok has reiterated its commitment to upholding safety on the platform for its users in Kenya.

Kantar, the global marketing data and analytics company, together with the Climate Governance Initiative (the Initiative), a global network of non-executive directors in over 70 countries, have delivered a unique view into the state of climate action in boardrooms.

Working as a private sector collaborative, the Consortium is evaluating how AI is changing the jobs and skills workers need to be successful.

Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform. 

The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.

Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens.