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Paramount and Sinclair have announced a comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations

Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.

Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.

Kenya’s leading telco Safaricom has unveiled a new platform targeting the youth. Know as Safaricom Hook, also S-Hook, the engagement platform is designed to empower Kenyan youth in the areas of technology, career, and culture.

The combined entity will be known as VML and will be the industry’s largest creative company.

Nielsen, a global player in audience measurement, data and analytics, has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.

GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients

Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

Ogochukwu Onwuzurike, newly appointed Country Manager in Nigeria has over a decade of experience of working across several industry verticals such as banking, payments, fintech and SaaS.

Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.

The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

Luna PR, a leading Web3 public relations agency and consultancy, announces a strategic partnership with the Crypto Valley Association (CVA), a Switzerland-based blockchain and crypto association. 

German power tools manufacturer, STIHL East Africa, has reported a significant increase in revenue in its first year of operation since upgrading its marketing office to a fully-fledged sales subsidiary.

After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.