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Ogochukwu Onwuzurike, newly appointed Country Manager in Nigeria has over a decade of experience of working across several industry verticals such as banking, payments, fintech and SaaS.

Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.

The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

Luna PR, a leading Web3 public relations agency and consultancy, announces a strategic partnership with the Crypto Valley Association (CVA), a Switzerland-based blockchain and crypto association. 

German power tools manufacturer, STIHL East Africa, has reported a significant increase in revenue in its first year of operation since upgrading its marketing office to a fully-fledged sales subsidiary.

After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

APO Group, the Pan-African communications consultancy and press release distribution service, has launched its unique Communications Curriculum designed to help hundreds of comms professionals across Africa develop their skills in all aspects of public relations, media relations, and content strategy.

Havas Red is part of the Havas Global PR Network, the PR and communications arm of Havas, comprising 40-plus agencies and 1,300-plus employees worldwide. Havas, one of the world's largest global communications groups, is part of Vivendi.

Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.

Safrea (Southern African Freelancers' Association) has presented its updated Advocacy Framework, a strategic blueprint aimed at enhancing the status of freelancers in the media and communication industry.

Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya.