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Fredrick Kitunga, the Chief Information and Data Officer at Kenya Airways. As a business technology leader, he oversees people, processes, and technologies within the Kenya Airways Technology organisation to deliver outcomes that support the business goals. 

Dubbed, ‘Optimism your Feed,’  the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.

I am still at the beginning of my marketing career, to be honest, I am still studying.

TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities on its platform

In celebration of Africa Day on May 25, Instagram launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.

Mangomolo, a full-service Over-The-Top (OTT) video platform, has been chosen by the public service broadcaster, South African Broadcasting Corporation (SABC), to upgrade its SABC+ platform capabilities.

Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

This context prompted AB InBev’s Brutal Fruit Spritzer, the most popular alcohol brand in the country with women, to take a stand for women’s safety.

In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.

In this interview, we talk to Douglas Kendyson, CEO of Selar about the growing creator economy in Africa and how it is becoming a crucial driver of global economic growth and recovery.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

As Director of Content and Media Relations, she will be pivotal in strengthening strategic services across the African region. 

Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.

M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities

Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.

Given the serious impact of this work and the critical role it serves in driving governance standards and behaviours for the whole sector, Katy Katopodis has been appointed as an independent member of the E&P Board.

The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.