news
Tagresults
Entravision and Match Media Group partner across Africa
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, study
A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.
Multichoice ESG report details its sustainability journey
MultiChoice’s ESG strategies and initiatives are aligned to the United Nation’s Sustainable Development Goals (SDGs), with specific focus on areas where it can make a direct contribution to positive outcomes in the communities in which it operates.
Local content demand drives South Africa TV broadcasting market, report
Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.
Razor launches first AI governance framework for both agencies and clients
Razor PR, M&C Saatchi Group South Africa's public relations, strategic communications and reputation management agency, has announced the launch of South Africa’s first AI Governance Framework and Risk Assessment Model.
Towards a common African stand on climate action
The One Campaign is urging all leaders to use this pivotal moment to unite around a shared pan-African agenda – one that brings justice and prosperity.
STIHL East Africa to unveil battery powered products in a sustainability move
STIHL East Africa has announced plans to introduce battery powered products in the East African Market as the firm celebrates its one year anniversary in the region.
[Column] Lianne Williams: The tech industry needs more women in leadership
There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.
Samsung announces global launch of Samsung food, an AI-powered, personalized food and recipe service
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes.
Artificial Intelligence Industry Association Launches in Cape Town
The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, will officially be launched in Cape Town in partnership with Wesgro.
IBM launches ad campaign to introduce AI platform for businesses
Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.
GroupM partners with SeenThis to reduce carbon emissions from digital advertising
GroupM, WPP’s media investment group, has announced a global partnership with SeenThis that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising.
One in five social media users consider themselves an influencer or content creator, report
This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.
Joe Public Cape Town launches Uber One campaign
The aim of the campaign is to showcase just how much one can save! With this new membership, which costs R50 per month or R500 annually, users can enjoy a wide range of benefits, starting with unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats.
Publicis Groupe appoints appoints Emeka Obia as Integrated Strategy Director in Central and West Africa region
In his new capacity, Emeka will spearhead growth initiatives for Publicis Groupe’s clients across 22 diverse markets in the region.
Ride-hailing platform inDrive partners with Tanzanian influencers to launch entertainment campaign
In a new campaign, local celebrities and influencers are coming on board – quite literally – giving riders a delightful surprise and a journey to remember.
Samsung releases ‘Everyday SmartThings with Son’ campaign video
A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.
[South Africa] Advertising spend to grow over 6.1% next year, WARC study
Africa is enduring a difficult year, with advertising spend set to be down 11.6%. This is according to a new study released by WARC.The study however notes that growth should return in 2024, buoyed by a 6.1% rise in South Africa next year.
[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.
TCL Dubai crowned Electronics Company of the Year at 2023 International Business Awards
The Stevie Award winners were selected through a meticulous judging process, involving evaluations from over 230 executives worldwide.
[Column] Bongani Chinkanda: Embracing AI to elevate account management: A new era of strategic excellence
In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.