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Samsung announces global launch of Samsung food, an AI-powered, personalized food and recipe service

31-08-2023 | 16:09:37
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes.

Artificial Intelligence Industry Association Launches in Cape Town

31-08-2023 | 16:05:05
The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, will officially be launched in Cape Town in partnership with Wesgro.

IBM launches ad campaign to introduce AI platform for businesses

31-08-2023 | 16:01:05
Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.

GroupM partners with SeenThis to reduce carbon emissions from digital advertising

31-08-2023 | 15:58:49
GroupM, WPP’s media investment group, has announced a global partnership with SeenThis that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising.

One in five social media users consider themselves an influencer or content creator, report

31-08-2023 | 15:56:33
This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.

Joe Public Cape Town launches Uber One campaign

29-08-2023 | 18:13:20
The aim of the campaign is to showcase just how much one can save! With this new membership, which costs R50 per month or R500 annually, users can enjoy a wide range of benefits, starting with unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats.

Publicis Groupe appoints appoints Emeka Obia as Integrated Strategy Director in Central and West Africa region

29-08-2023 | 18:07:33
In his new capacity, Emeka will spearhead growth initiatives for Publicis Groupe’s clients across 22 diverse markets in the region.

Ride-hailing platform inDrive partners with Tanzanian influencers to launch entertainment campaign

29-08-2023 | 18:02:00
In a new campaign, local celebrities and influencers are coming on board – quite literally – giving riders a delightful surprise and a journey to remember.

Samsung releases ‘Everyday SmartThings with Son’ campaign video

29-08-2023 | 17:57:41
A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.

[South Africa] Advertising spend to grow over 6.1% next year, WARC study

28-08-2023 | 09:17:00
Africa is enduring a difficult year, with advertising spend set to be down 11.6%. This is according to a new study released by WARC.The study however notes that growth should return in 2024, buoyed by a 6.1% rise in South Africa next year.

[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up

25-08-2023 | 14:28:28
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

TCL Dubai crowned Electronics Company of the Year at 2023 International Business Awards

25-08-2023 | 14:11:00
The Stevie Award winners were selected through a meticulous judging process, involving evaluations from over 230 executives worldwide.

[Column] Bongani Chinkanda: Embracing AI to elevate account management: A new era of strategic excellence

24-08-2023 | 16:02:32
In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

[Column] Andre Steenekamp: Is out of home in your digital strategy?

24-08-2023 | 15:54:00
Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis.

Global video processing platform market to reach $13.5 billion by 2028, report

24-08-2023 | 15:50:59
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, report

24-08-2023 | 15:45:23
Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.

Nestlé is the world’s most valuable food brand with a brand value of $22.4 billion, report

23-08-2023 | 18:49:17
Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.

Instagram unveils new ways to create with music and collaborate with friends

23-08-2023 | 18:47:10
Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.

GroupM introduces new protections against made for advertising domains

23-08-2023 | 18:45:10
The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management.

Global Artificial Intelligence in social media market to reach $5.6 billion by 2028, report

23-08-2023 | 18:43:39
This growth trajectory translates into a striking Compound Annual Growth Rate (CAGR) of 28.04% over the forecast period (2023-2028). This is according to a report by Research and Markets.

Ogilvy's innovation lab unveils new technologies for increased brand impact

22-08-2023 | 18:04:50
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

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